High Impact Mass Media Publicity
The You Can Heal Yourself Holistic Lifestyle Expo is supported by a comprehensive and dynamic mass media campaign which covers all of the Sunshine Coast and North Brisbane including The Range, as well as the other states of Australia via our social media campaigns.
Radio – Two weeks prior to the Expo our schedule of quality radio commercials begins. The Sunshine Coast`s Hot91 and Zinc radio stations targets our niche market on a daily basis with advertisements that have always proven to be highly effective and which we supplement with ticket giveaways and `hot spot` promotions. 2013 will feature a Major Prize giveaway on Hot 91 which will be given high priority on all shows and we will be interviewed during the month prior to the Expo every week and the excerpts used to promote the expo as well.
We will also have
a live cross or live broadcast by Hot 91 at the Expo
which will feature live interviews with exhibitors, speakers and us for maximum engagement during the weekend.
Newspapers
– We reach more than 1 million readers on the weekend prior to the Expo with our advertising and editorials in the Sunshine Coast`s largest circulation newspaper the Sunshine Coast Daily and it’s affiliate APN newspapers and magazines.
Expo Flyers – boasts a distribution of 10,000 copies throughout the Sunshine Coast, North Brisbane (and major regional centres) to health food shops, practitioner clinics, bookshops, libraries and cafes .
Media Interviews – along with our own interviews our keynote speakers are often featured in My Weekly Preview and newspapers, and radio shows.
Online Showcase – Our new Expo News, In the Media, and Exhibitors List, Events List and Workshop pages will help Exhibitors, speakers and workshop facilitators get the word out about their expo contributions. Plus Gold Exhibitors will be given a listing for 11 months in our YCHY Showcase
Social Media Mentions – Our social media campaigns will continue year round and will ramp up 3 months out from the Expo dates and closer to the Expo will feature contests and giveaways to the expo and can include Exhibitor, Speaker and Community mentions as seen in our Exhibitor ‘Booth Packages’.
Listings on Events and What’s Happening page and sites including: Queensland Tourism + 50 other affiliated sites, Australian Natural Therapies Association Events, The Art of Healing Magazine Events, Business Matters Magazine Events, The Sunshine Coast Daily Events, Sunshine Coast Council Community Events , My Sunshine Coast, What’s Happening, Eventfinder, Eventful, and more…
Coming in 2013
New! - YCHY Expo Magazine which will feature advertising space, editorial space, news, product features and more for 2013 which will be available online and in print and distributed throughout the Sunshine Coast and surrounding regions and available at the 2013 Expo.
New! – Our online promotional videos – slide shows of your business or products with logo and copy set to music , person to person interviews with you, – and showcased on Youtube and social media before and during the Expo on big screen TV. If you would like your own promotional video for the 2013 YCHY Expo please let us know and we will put you in touch with our professional videographer once you have your Promo we will host it on our Youtube and on your Exhibitor profile here onsite as a part of our Silver/Gold Exhibitor Promotional Packages.
New! - Promotional video ads created from the promotional videos and used as commercials on regional television channels promoting the Expo.